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240 pages

Logo Design Love, A guide to creating iconic brand identities

Creator: David Airey | Art - 2014-08-18

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with ...

Publisher: Peachpit Press

About this book
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last


Close-up. Ads

Creator: Conrad Kisch | 2010

A good logo is unique. You are not supposed to confuse it with the logo of any other company. Many logos are famous. Some have been around for more than a hundred years – like the Mercedes- Benz logo. If you have a good logo, you don't  ...

Publisher: Gyldendal Uddannelse

About this book
Et indblik i reklamernes varierede sprogbrug og indsigt i kultur- og samfundsforhold i de engelsktalende lande. Indeholder en række trykte reklamer og et udbud af tekster med forskellige indgangsvinkler til temaet



32 pages

BMW Vs. Mercedes

Creator: Colin Crum | JUVENILE NONFICTION - 2013-12-15

7 WHAT MAKESA MERCEDES-BENZ? Mercedes-Benz is a division of DaimlerAuto Group. The BMW including coupes, ... Some people think the logo is meant to look like a white airplane propeller against a blue sky. Other people think the ...

Publisher: The Rosen Publishing Group

About this book
While both BMW and Mercedes are known for their fast and beautiful cars, each company has its own style. Highlighting the similarities and subtle differences between the two companies and presenting the stats and data in handy charts, this book will entertain reluctant readers while encouraging critical thinking through comparison.


Mercedes Benz Directory

Mercedes-Benz logo evolution | Logo Design Love
The Mercedes-Benz logo consists of a simple depiction of a three-pointed star that represents its domination of the land, the sea, and the air.

Mercedes-Benz - Wikipedia
Mercedes-Benz (German pronunciation: [mɛʁˈtseːdəsˌbɛnts]) is a global automobile manufacturer and a division of the German company Daimler AG.

Mercedes-Benz logo | Logok
Mercedes-Benz is a luxury automobile brand of the German manufacturer Daimler AG. Mercedes-Benz's origins can traces to 1886, the first Mercedes-Benz brand

Mercedes-Benz – International Corporate Website
Close Welcome to the Mercedes-Benz international website. Exclusive reports and current films: experience a broad range of topics from the fascinating world of ...

Meaning, History Of Emblem - Mercedes-Benz in Houston
Full history of Mercedes-Benz logo. Meaning of the logotype, all logos pictures from 1900 to 2015. Mercedes AMG and McLaren symbols.


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Editor's picks

  • GENUINE MERCEDES

    Mercedes (select 94-07 models) Engine Lid Star GENUINE

    Automotive Parts and Accessories (GENUINE MERCEDES)

    Brand NEW part with full 1 year warranty.
    Hood Star with spring mount for your Benz.
    Please see FITMENT CHART below, under PRODUCT DESCRIPTION.
    part# 210 880 01 86, check fit below.
    Genuine Mercedes part, recently made: not been lying around.


  • Mercedes-Benz

    Mercedes Benz Silver Logo Tire Stem Valve Caps

    Automotive Parts and Accessories (Mercedes-Benz)

    Made from high-quality ABS material, these logo caps are fitted with an O-ring to help ensure valve sealing.
    Mercedes Benz Silver Logo Chrome Tire Stem Valve Caps
    Covers fit any standard tire valve stem
    Each a set of four


  • MERCEDES-BENZ GENUINE ORIGINAL

    Mercedes-Benz Hood Star Emblem Badge Genuine Original 2100186/2020186

    Automotive Parts and Accessories (MERCEDES-BENZ GENUINE ORIGINAL)

    *** IMPORTANT*** TO VERIFY FITMENT. PLEASE CONTACT US AND PROVIDE THE COMPLETE VIN NUMBER OF YOUR CAR. INCLUDING / YEAR / MAKE / MODEL. WE WILL DOUBLE CHECK FITMENT BEFORE THE ITEM SHIPS.
    PLEASE MAKE SURE THAT YOU ARE ORDERING THE CORRECT PARTS FOR YOUR VEHICLE. IF YOU DON'T KNOW OR NOT SURE PLEASE CONTACT US. WE WILL REPLY YOU WITHIN 24 HOURS.


  • SMK

    SMK Wholesale Car front grille LED LOGO for MERCEDES BENZ, Original BADGE light, Front EMBLEM LAMP, illuminated badge, 12V

    Automotive Parts and Accessories (SMK)

    easy installation. Just push the original badge out of the location with a screwdriver, then push this new badge into the hole, and then connect the red wire to ACC, black wire to the earth. that's all. Plug and play
    Suitable for: 2008-2013 Benz C class W204 C180 C200CGI C200K C230 C260 C260CGI C300 C200 COUPE C350 C250, 2006-2012 Benz GLK class W204 GLK220 GLK300 GLK350 GLK500, 2005-10 W245 B class B160 B180 B200
    These lights are made by an OE approved and ISO certified manufacturer with the quality meet or exceed all OE standards.
    Three colors available for benz led badge, please remark which color you want, if not, we will ship white color.
    the diameter is about 18.5cm, top quality, one year warranty offered by Micc Mai


  • 4BetterCarLife

    4BetterCarLife Easy Installation For Mercedes Benz HD Car Door Welcome Logo Projector Light Changeable Logo Lens Replacement LED Ghost Shadow Courtesy Lamp

    Automotive Parts and Accessories (4BetterCarLife)

    Rating (3 reviews):
    (5.0/5)
    4BetterCarLife

    100% satisfied

    5/5 Luis Juarez - See all my reviews Verified Purchase(What's this?) This review is from: 4BetterCarLife Easy Installation For Mercedes Benz HD Car Door Welcome Logo Projector Light Changeable Logo Lens Replacement LED Ghost Shadow Courtesy Lamp Had to retrofit it to my door panels because they didn't have them for my car 2006 C230 but after everything was done, it looked amazing just like factory. Help other customers find the most helpful reviews  Was this review helpful to you? , May 25, 2016

    Perfect fit. Love the boost in class this has ...

    5/5 Sharon J. - See all my reviews This review is from: 4BetterCarLife Easy Installation For Mercedes Benz HD Car Door Welcome Logo Projector Light Changeable Logo Lens Replacement LED Ghost Shadow Courtesy Lamp Perfect fit. Love the boost in class this has given my E350 2 door coupe. Even though it didn't need much boosting. Lol Thanks for the quick delivery. Help other customers find the most helpful reviews  Was this review helpful to you? , May 31, 2016

    Five Stars

    5/5 martin giardino - See all my reviews Verified Purchase(What's this?) This review is from: 4BetterCarLife Easy Installation For Mercedes Benz AMG Car Door Welcome Logo Projector Light Changeable Logo Lens Replacement LED Ghost Shadow Courtesy Lamp Excellent product Help other customers find the most helpful reviews  Was this review helpful to you? , May 28, 2016
    List Price: $49.99
    Price: $12.99
    You Save: $37.00 (74%)
    No Drilling, No Wiring, No Disassemblying, No Damage To Your Cadillac Car. New Design Car Door Courtesy Ghost Shadow Light Only Needs 5 Minute Installation, No Matter You Are Male Or Female Car Owner.Plug And Play!
    This Courtesy Ghost Shaow Light Suits For Mercedes Benz CLS/CLA/E. When You Open Your Car Door,the Mercedes Benz Projector Logo Always Shaows on Ground, When You Close the Door, the Mercedes Benz Logo Light Will Be Off Automatically.High Definition Mercedes Benz logo Projection, Making Your Car Outstanding!
    Package Includes 1 Pair of Courtesy Ghost Shadow Light(2pcs), One Is For Left Car Door, The Other Is For Right Car Door. When the Mercedes Benz Projector Image Get Faded, You Can Replace Mercedes Benz Logo Chips with New Logo Lens.If You Would Like to Use In 4 Car Doors, You Need To Buy 2 pairs Of Buick Car Door Lights.
    High Temperature Impact Resistance Material Makes the Mercedes Benz Laser Courtesy Lights More Dedicated,And More Durable!
    Mercedes Benz Door Light Logo Lasts About1-3 month,Mainly Depends On How Many Times You Open Car Door.If Your Mercedes Benz Logo Lens Fades, We Provide You Lifetime Free Logo Lens Replacement, You Only Need to Pay The Shipping Cost! As For Mercedes Benz Ghost Shadow Lights,We Bear the Postage For Returning If Our Faults!


  • AP Creations

    AMG Mercedes-Benz Performance MB Logo Emblem Full Carbon Fiber Tire Valve Stem Caps for all models Perfect Fitment High Quality Gloss Finish CF Carbon Weave

    Automotive Parts and Accessories (AP Creations)

    Replaces blank and dull tire valve caps, plus it's a great way to accessorize your vehicle
    Unique full carbon fiber lightweight tire valve stem caps (1 set - 4 valve stem caps)
    Perfect fitment / 100% compatibility with factory alloy wheels and aftermarket wheels
    Brand new in box, perfect way to personalize your vehicle and also makes a great gift for someone
    High gloss carbon fiber with durable clearcoat that improves the appearance of your vehicle


  • Mercedes-Benz

    Mercedes-Benz Logo Silver Wheel Center Cap

    Automotive Parts and Accessories (Mercedes-Benz)

    Rating (30 reviews):
    (4.1/5)
    Mercedes-Benz

    Deceptive - Wrong Photo - NOT by Mercedes Benz

    UPDATE: Fits perfectly and looks better than the original. I would have given 5 stars if not for the deceptive advertising. The "Front" photo looks like the product I received but the "rear" photo does not because it is not manufactured by MB and is a "look alike".This product clearly stated "By Mercedes Benz". The photo clearly displayed a Mercedes Benz product. However, it is NOT a Mercedes Benz product and the photo is not representative of the product that I received.The items received (I purchased 4), do not look like the photo of the rear, which displayed a unit made from a single piece with a wire retainer . The product received is made from 2 pieces + the wire retainer and does not resemble the picture. The Chrome is a separate piece of plastic that is attached to the gray plastic with small tabs that push through square slots like a cheap plastic toy is assembled.The product received resembles the a cheaper product offered on Amazon and I... 3/5 Jamie D Merrill - See all my reviews Verified Purchase(What's this?) This review is from: Mercedes-Benz Logo Silver Wheel Center Cap UPDATE: Fits perfectly and looks better than the original. I would have given 5 stars if not for the deceptive advertising. The "Front" photo looks like the product I received but the "rear" photo does not because it is not manufactured by MB and is a "look alike".This product clearly stated "By Mercedes Benz". The photo clearly displayed a Mercedes Benz product. However, it is NOT a Mercedes Benz product and the photo is not representative of the product that I received.The items received (I purchased 4), do not look like the photo of the rear, which displayed a unit made from a single piece with a wire retainer . The product received is made from 2 pieces + the wire retainer and does not resemble the picture. The Chrome is a separate piece of plastic that is attached to the gray plastic with small tabs that push through square slots like a cheap plastic toy is assembled.The product received resembles the a cheaper product offered on Amazon and I... Read more Help other customers find the most helpful reviews  Was this review helpful to you? , October 15, 2013

    This is a good knock-off but the ad is deceptive

    2/5 Kirk - See all my reviews Verified Purchase(What's this?) This review is from: Mercedes-Benz Logo Silver Wheel Center Cap It looks good and fits well but if you are looking for OEM this is not it. It is not genuine MB as the ad leads you to believe. I am not a fan of deceptive advertising. Help other customers find the most helpful reviews  Was this review helpful to you? , May 7, 2014

    Great price

    5/5 Ken - See all my reviews Verified Purchase(What's this?) This review is from: Mercedes-Benz Logo Silver Wheel Center Cap Item was reasonably priced and exceeded my ecpectation Help other customers find the most helpful reviews  Was this review helpful to you? , August 11, 2016


  • Mercedes-Benz

    Mercedes-Benz Blue Classic Logo Wheel Center Cap

    Automotive Parts and Accessories (Mercedes-Benz)

    Rating (57 reviews):
    (4.1/5)
    Mercedes-Benz

    The item looks like it will fit, but the description did not match the item received.

    The item looks like it will fit but has yet to be installed due to a claim that was filed. The description did not match the item received. I have gotten the reimbursement following a claim to Amazon and the seller called me and said I do not have to return the item.The following are details of a claim I filed with Amazon....note was sent to seller and commented about where the item is made (China) versus where it is advertised as being made (Germany). The description on the item I ordered was "Mercedes-Benz navy blue color Star and laurel wheel center cap..." which is what I have on my vehicle. I am attempting to replace one of them that has lost the navy blue emblem. Unfortunately, the item that I received is not navy blue and does not match the other remaining emblems on the vehicle. The item that I received in this order is a dark greyish blue that does not resemble the color of the one depicted on the site. Additionally, although the one on the site is... 1/5 DriverX - See all my reviews Verified Purchase(What's this?) This review is from: Mercedes-Benz Blue Classic Logo Wheel Center Cap The item looks like it will fit but has yet to be installed due to a claim that was filed. The description did not match the item received. I have gotten the reimbursement following a claim to Amazon and the seller called me and said I do not have to return the item.The following are details of a claim I filed with Amazon....note was sent to seller and commented about where the item is made (China) versus where it is advertised as being made (Germany). The description on the item I ordered was "Mercedes-Benz navy blue color Star and laurel wheel center cap..." which is what I have on my vehicle. I am attempting to replace one of them that has lost the navy blue emblem. Unfortunately, the item that I received is not navy blue and does not match the other remaining emblems on the vehicle. The item that I received in this order is a dark greyish blue that does not resemble the color of the one depicted on the site. Additionally, although the one on the site is... Read more Help other customers find the most helpful reviews  Was this review helpful to you? , October 3, 2012

    Not the same, not authentic parts

    2/5 Mister C - See all my reviews Verified Purchase(What's this?) This review is from: Mercedes-Benz Blue Classic Logo Wheel Center Cap These are not the same as the genuine Mercedes-Benz Wheel Cover. The stock ones that came with the car have the silver star in the middle raised up with an actual bezel you can see and feel when u run your fingers over it and you can feel the raised metal. The ones bought here off amazon are 3D printed on hologram logos on plastic caps. When you look at these from the side you can see they have imperfections, when u look at an angle it looks like they have scratches in them from the print job. From a distance you probably wouldn't notice the difference, But I thought I was paying for real caps. The dealership probably charges 40 bucks for the real ones but they are probably worth it over the ones here in my opinion for real OEM Benz products, get them there better. Help other customers find the most helpful reviews  Was this review helpful to you? , March 9, 2015

    Not the correct color!

    1/5 nelson - See all my reviews Verified Purchase(What's this?) This review is from: Mercedes-Benz Blue Classic Logo Wheel Center Cap Not at all the same color as the other covers! Don't buy this unless you are buying 4 new ones. As a replacement this won't work. Now I have to find new ones. Super annoyed. I requested a refund! ;( Help other customers find the most helpful reviews  Was this review helpful to you? , September 11, 2015


  • Begel Germany

    Mercedes Benz Central Emblem Grille Star 1995-2006 A9018170016 Bg81010

    Automotive Parts and Accessories (Begel Germany)

    Rating (6 reviews):
    (2.7/5)
    Begel Germany

    Looks good but does not fit the slots on aftermarket grill

    3/5 Donald W. Roberts (Columbus, Ohio USA) - See all my reviews, September 25, 2016

    ALERT for all Mercedes Benz ML320

    1/5 Amazon Customer - See all my reviews Verified Purchase(What's this?) This review is from: Mercedes Benz Central Emblem Grille Star 1995-2006 A9018170016 Bg81010 This item did not come near to fitting my Mercedes Benz ML320. Help other customers find the most helpful reviews  Was this review helpful to you? , July 3, 2016

    One Star

    1/5 Amazon Customer - See all my reviews Verified Purchase(What's this?) This review is from: Mercedes Benz Central Emblem Grille Star 1995-2006 A9018170016 Bg81010 The one that I ordered did not fit my car, the slots didn't match. Help other customers find the most helpful reviews  Was this review helpful to you? , February 27, 2016
    Fits Mercedes Sprinter 1995-2006 Chassis Type : W 901,W 902,W 903,W 904
    Manufacturer Part Number: A9018170016/9018170016/A901880 0085/9018800085
    It measures 7 1/6 inches, 18,2 centimeters in diameter.
    Brand new star logo


  • D&R

    4 Pcs Separate Chrome LICENSE PLATE FRAME Bolt Screws For Mercedes Benz Series (Type3)

    Automotive Parts and Accessories (D&R)

    Include: 4 pcs in one set
    Condition:100% Brand new in Box
    Size : logo: 20mm diameter,nut on the corner for the diameter size 25mm
    Good Quality,Made in a ISO9001 9002 Factory
    Material: Made Of Chromed Metal


Mercedes Benz


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